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ATPM - Creating memorable holiday experiences

HappyFamilyCamping

ATPM’S NEW LAYBY PAYMENT PLAN WILL MAKE FOR HAPPY CAMPERS COUNTRYWIDE

Tuesday 8 August 2017: Australian Tourist Park Management (ATPM) has launched a pioneering payment system for NRMA Holiday Park guests to pay off their camping or cabin accommodation in instalments, helping to ease the hit family holidays can have on the hip pocket.

The industry-first layby system offers guests the choice of making prepayments weekly, fortnightly or monthly at no additional cost. Holiday-makers can enjoy this payment option for bookings starting at $200.

ATPM / NRMA Holiday Parks CEO Paul Davies said a recent NRMA Member survey identified cost as the biggest frustration for families when booking a holiday so the new service was an initiative to create happier holidaymakers across its 40 holiday parks around Australia.

“We are committed to making holidays more affordable to guests, regardless of whether they choose to camp on an unpowered site or stay in an upmarket cabin,” Mr Davies said.
“Holidays are increasingly becoming a big part of the household budget and with families already struggling to make ends meet sometimes holidays are the first thing to be cut. Every Australian family deserves to get away and cost should not be the barrier holding them back.

“This new layby system allows us to offer affordable and accessible holiday accommodation with an easy way to pay in instalments ahead of schedule so the cost of family holidays can be budgeted more easily. The system also demonstrates the innovative thinking that the NRMA and ATPM has become known for in the holiday park industry, both as owners of parks and also as operators of parks on behalf of our clients.”

The industry-first booking option was developed in partnership with technology company NewBook who provide online booking systems for tourism businesses. Founder and CEO Brad Illich said in recent years the accommodation industry had moved to a pay up-front in full model and for many families this was an un-affordable deterrent to booking.
“It has been wonderful working with ATPM and the NRMA to find new ways for guests and families to relieve the stress of paying up-front for a holiday. Together we have built an industry first holiday lay-by system which is tailored to suit customers on any budget. We believe this will transform the way guests’ book holidays now and into the future,” Mr Illich said.

Mr Davies said the NRMA’s recent purchase of ATPM was the latest in the company’s strategy to invest in Australian domestic tourism and support regional communities, and this new way to pay would provide even more choice for quality family holidays.

The layby system will be available at 20 NRMA and Escape 2 branded parks from 8 August and will roll out to RAC and other holiday parks managed by NRMA in the coming months.

NRMA’s portfolio of award winning holiday parks are scattered across Australia in some of the most popular and iconic tourist locations including the Gold Coast, Darlington Beach, Merimbula, NSW Central Coast, Sydney Lakeside, Myall Shores and Murramarang.

“For nearly 100 years, the NRMA has been part of the great Australian road trip, and we want to preserve it as a high-quality and accessible option for future generations.

“Our holiday parks now provide an even greater variety of holiday experiences, whether you want to immerse yourself in colonial history while staying at the Port Arthur Holiday Park in Tasmania, enjoy the snow at Jindabyne or fishing at Victor Harbor in South Australia.”

For more information on the payment plan or to book a holiday visit nrmaholidayparks.com.au/payment-plan

Media enquiries:
For ATPM: Deborah Holland, General Manager, Marketing and Sales, Phone 0437 274 888 or deborah.holland@atpm.com.au
For NRMA: Saoirse Connolly, Media Advisor, Phone 0437 048 169 or saoirse.connolly@mynrma.com.au

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